Logo

From redesigning our packaging range to reinventing our business models, we never stop innovating.

Cradle to Cradle® EcoDesign

We will redesign our bottles following the Cradle to Cradle® (C2C) principles. This provides the building framework for ‘healthy materials’ and eco-effectiveness, which is precisely what we want to achieve.

We want to become fully circular and independently verified. Currently we follow the European Pet Bottles Platform (EPBP) guidelines. Our aim is to become C2C certified for one product range by 2022 and have all packaging certified by 2025.

Discover our latest actions

Illustration Cradle to Cradle® EcoDesign

Illustration increase reusable formats to 20%

increase reusable formats to 20%

We’re developing innovative business models and reusable formats that eliminate the need for single use packaging. In 2022, 15% of our volume sales will be based on reusable formats, increasing towards 20% by 2025.

Currently, 10% of our packaging is reusable, including glass bottles, crates and pallets. After use, they are cleaned and refilled. Reusable formats help prevent littering and save energy and materials.

Discover our latest actions

integrate renewable materials

We strive to decouple the use of plastic materials from finite resources. Respecting our ambition towards carbon neutrality and recyclability, we will use and maximise renewable material in our packaging as first adopters when they become available under acceptable market conditions.

This means they must meet the necessary functional requirements, at an acceptable cost and represent a lower environmental footprint compared to non-renewable resources. Renewable plastics can be made from, for example, starch or other biomass materials that are naturally regenerated.

Discover our latest actions

Illustration integrate renewable materials

Let’s build a better
future together

We can't do it alone. We believe in co-creation, knowledge sharing and the power of the community. If you have an idea that will help us revolutionise consumer goods, then join the Source of Change!

Our latest actions on
Reinvent

View all posts